TTL Marketing stands for ‘Through The Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). This kind of marketing delivers both a wide reach and a focus on conversions.
Artavia A marketing service designed with a Through The Line approach ensures that it is open to a wide range of audiences, both targeted and peripheral. In addition, it secures investors’ budgets: unlike an ATL approach, which does not always lead to profits, the TTL approach offers a more integrated approach that can be more profitable in terms of earnings.
Clearly, much of the credit for this new product should go to those who have allowed the web to develop so consistently and rapidly, giving rise to new ideas in all kinds of sectors: the users themselves, who through their ever more constant use of the web have led to the birth of Through The Line advertising, and who today make it a sector that is still evolving, as is only natural.
Mediability can help you develop an effective marketing strategy that fits both your business objectives and your budget, check out www.adl-usa.com/. Contact us for a meeting with our experts, where you can agree on a creative marketing plan that will produce the results you are looking for.